![]() We want you to feel like you’re part of a community. The store is not just for you to come and buy a Rad bike one time. ![]() These may be existing customers or they may be customers who are wanting to learn more about e-biking, meaning they haven’t purchased anything. Some of our other stores, which we’ll also be offering out of St. We try to bring people in for education and also excitement. But if I looked at our other stores, for example, we have a store in Berkeley, Calif., who this past Saturday held a “how to change a flat tire.” Petersburg we haven’t launched a lot of events there yet. And some of them are maybe DIYers who want to learn more. We also know that there’s customers who want to learn more about the bikes and local regulations around biking. We want them to be a hub for our customers, who can come in and get annual bike tune-ups, a service or repair. We started opening stores a few years ago. ![]() What can people expect from the store itself? Pete and Tampa really offer a mix of customers and options. We’ve got different models for different types of individuals. We have an e-bike family, so are not just targeting the commuter population. That was another attractive thing and then also the broad spectrum of population. We knew there was a community and obviously the weather favorable the majority of the year. We have nine of those across North America. Customers either buy online directly or they visit one of our Rad retail locations. We’re direct to consumer so we don’t use dealers. What we believe we’re going to see is that we’re able to introduce Rad and e-biking in general and the benefit of e-biking to a larger population by having the retail store there. Pete is fairly walkable, and we’ve seen an expansion in like different micro mobility programs, public transit is often seen seen as something that you do out of necessity rather than out of choice. Florida is not known for its public transportation. We’ll take them to the restaurant when historically, we would have driven a car. My wife and I will ride with friends on our Rad bikes every weekend. While that still maintains, you’re also now introducing customers for whom it’s changing the way they just think about getting out and recreation. We recently introduced the Rad Trike (a three-wheeler) and we’ve had a tremendous amount of customer interest.Įarly-on adopters of e-bikes were people who are really into biking or really into the environment and making a change. We have customers that range from early adults to those well into retirement. ![]() It’s not just a market of 25- to 40-year-olds. And so, in cities where there was a lot of reliance on public transportation, we’ve seen a shift especially during late 2021 to 2022.Īs we’ve grown, you’re seeing demographics of customers expand. After COVID hit, what was last thing you wanted to do? Get on public transportation. What I saw early on is people looking at alternative transportation options. Specifically with Rad, we have over 500,000 riders. I think we’ve seen really strong growth in the e-bike category. I’ve been with Rad for about a year and a half. Since launching, has Rad seen a shift or change in the kind of customer base you’re attracting? Through Google Analytics and others you can determine if there is an interest in e-bikes and alternative mobility options in Tampa and St. And then we also look at online analytics. We know customers will travel to a Rad location but we also want to make sure there’s a population there we could serve as well. We have people coming from The Villages, Orlando, Fort Myers, to the store today. Is it a strong population to help fuel growth? Our customers will travel to a Rad location. Number two, we look at the population density. Pete, there was definitely a customer base. Is there some customer base or are we going to start from scratch? In Tampa and St. Number one, we want to look at historical revenue with Rad. We recently opened Brooklyn, N.Y., and then we landed on St. We didn’t have as many customers on the East Coast so we started looking at how could we diversify our customer base. A lot of our growth primarily started in the northwest and then proceeded down the West Coast and into Canada. The journey starts about 16 or 18 months ago. Petersburg for Rad’s second East Coast store? Pete Boudreaux, vice president of customer operations at Rad Power Bikes, which recently opened a store in St.
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